We formally based the Eduard Toldrà Auditorium corporate identity on the origin of the score, as a starting point for the musician. The five lines of the pentagram represent the musicians creation. Itʼs a tribute to the musical creativity and talent of Eduard Toldrà (1895-1962), musician and composer from Vilanova i la Geltrú.
The logotype goes with a graphic system of horizontal lines, straight like the score, wavy like the sea, pointed like the Garraf mountains and vertical like the vertical direction of the new building's architecture.
We edited pieces like a hand program, a bookmark, informative banners and the sing-posts of the auditorium. As an especial intervention, we highlight the sign-post of one of Eduard Toldràʼs musical creations, the original score of “Canticel”, located in the middle of the hall.
Award Laus Bronze 2012
Graphics and communication of public administrations Corporate Identity